What Is The Brand Telling You?

Brands define everything! Brands are like personalities, and different brands have different personalities. Brands do not only portray where the companies and products stand but it also differentiate the customers from one another. Having good quality and a good image are important to a brand because having those two important factors will get the brand to places. For example, what do people think of when they think of fast luxurious super cars? No doubt their minds will flash in the brands Ferrari, Lamborghini, Maserati or even Bugatti. But how many people actually own one? And yet everyone knows what they are. That is what I consider good branding is. It's rare to see one of these cars cruising down the street, but when there is one going down the street, people might take a second to look at the car and think "Wow a Ferrari, the person driving it must be rich." However does the driver have to be rich in order to be driving the car? The driver can be borrowing or test driving the car but will others think of that? Probably not. Come to think of it, are people defining brands or are brands defining people?