Semiotics

Semiotics. What is semiotics? To me, I feel like semiotics is the foundation of what advertising truly is. Advertising is a form of communication and it can either be really informative or really pointless. This is where semiotics comes in because by understanding semiotics (the study of signs and symbols as elements of communicative behavior) the makers and the audience can easily depict the ad and the message behind the ad.

Outdoor ads are the trickiest because people are often on the good so ads should be easy to read and get straight to the point. I love this Lego ad because not only is it super creative but it can not be any simpler and straightforward than having a crane carrying a block of Lego.

Simpsons! Who doesn't know Simpsons. Iconic characters are often used as a form of advertisement because of their popularity. In this ad, Marge Simpsons is seen sporting her iconic column of fizz on the left but on the right she is seen with her never before long and wavy luscious hair. Assuming this product works, people who use this product will end up with long and sexy hair no matter how crazy their hair is.

  

The only time where investors really invest in their advertisements is during the annual Super Bowl. To me Doritos always has the funniest ads. Not only that but they are always short and simple but they capture the audience's attention like no others. This year, their "Fashionista Daddy" commercial was so funny I ended up watching the video several times again on YouTube after it aired. I think this is whole point of advertising, the implantation of the ad. In this ad, Doritos did nothing about why people should buy Doritos, instead they used Doritos to engage it in a comical skit where the dad and his friends were seen playing princess with his daughter while they were dressed in princess clothing. Cross dressing is always funny and once a idea is captured and used correctly, words between one another will become the best form of advertising.