Sunday, March 3, 2013

Gender Stereotype

Sexism isn't a new thing that society has to face. In fact it has been around for quite awhile. Take a look at this ad. In the ad below, the woman is seen holding a bottle of nail polish with the caption "Secretaries, look!" next to it. As if it is not stereotyping enough, it even says, "Beauty consultants styled it just for secretaries... Type us a letter on office stationary asking for it." I think this is quite offensive to women because it's basically saying secretaries = women, whose only job is to type letters in their office cubical.


If you think sexism has gotten better as time progressed, then you are absolutely wrong. True, gender stereotyping has gotten a lot for more discreet in ads and they are definitely less blunt and straight forward then the ads back in the day. However, sexism still exists. Take this ad for example, in this ad is a picture of a kitchen stove with pots on top of it. While the picture is okay, it's the words that are sexist. This ad is indicating that women are the ones who cook, but what the designers behind this ad failed to realize is that women nowadays are more involve in the working class and sometimes men are actually the ones who cook in the kitchen. 


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