Tuesday, March 5, 2013

Rose Petal Cottage

On Wednesday's workshop, we discussed two advertisements with gender stereotypes. One of them was the Rose Petal Cottage commercial. This commercial was full of gender stereotypes. First the colors used in this app were all girly pastel colors and not a single boy was seen throughout the whole commercial. Even the theme song was sung by a girl. The lyrics in the song was also stereotypical because the little girl in the song was singing about her how dream is to raise kids and be a housewife.


To break the stereotypes, I thought the commercial could use more neutral colors instead of pastel colors because not only girls, but boys should be able to play house too. Also instead of have just girls playing with the cottage, the commercial should show both boys and girls playing and the theme song should be sung by both genders.


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