For the Jeep Campaign workshop, I have decided to use Jeep Patriot as the model to advertise for seniors. The reason I chose the Patriot was because the Patriot is the safest and the most affordable car in the Jeep brand. For this campaign I have decided to create a commercial using a retired couple as the models. In the commercial, the couple will be shown going on a road trip in a Jeep Patriot. While the couple are seen enjoying the ride, the narrator will talk about the safety features in the car and the couple will also demonstrates how easy it is to use the features in the car such as the GPS. Besides the road trip, the commercial will also show how family friendly the car is by engaging the car with their family and throughout the years their grandchildren will also grow with the car which further demonstrates how durable and long lasting the car is.
No comments:
Post a Comment