Monday, April 29, 2013

Interruptive TV Ads



I'm sure everyone are not very fond of television ads. I am fairly patient person myself, but sometimes these ads can get quite annoying. I understand that they are only 30 seconds long but sometimes people just don't want to watch the ads, especially when you are in the middle of watching something and the same ad comes up every ten or so minutes. Awhile ago I was watching a TV drama online and just when the show was getting interesting, bam all of a sudden a Honda lawn mower ad came up. Really? Do these people really think someone will buy a lawn mower because of this commercial? Especially when the commercial was not even relevant to the drama's target audience. Ads are so unwanted that people are willing to pay to get rid of them. For example, Netflix and Hulu both require payment of subscription in order to fully enjoy the online streaming experience. However, more people subscribe to Netflix rather than to Hulu because Netflix is ad free while Hulu still contains ads. Another example is the Youtube ads. How many times have your mouse hovered over the skip ad button and you just could not wait to have those 5 seconds past by faster. I know I have. Although the ad is just 30 seconds long, most people would much rather get on with their video instead of wasting 30 seconds of their time to watch an ad. So why are people so annoyed by these ads? It's because most of the time these ads are boring, irrelevant, and the product that they are advertising is mostly useless.



However, not all ads are bad. Some ads are quite interesting and people actually look forward to watching them. A good example is the Super Bowl ads. Super Bowls ads are such a huge thing because these ads are usually funny and interesting. For example, every year people look forward to the Doritos ads because they can bring laughter to the audience in such a short time. These ads are so funny that people will go on Youtube to watch the ads again, thus giving these ads millions of views.

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