Life is salty and sweet. Why not enjoy it at the same time?
Our target audience is 20-30 year old San Franciscans who enjoy the life in a unique and creative way. Since chocolate is a sweet and desserts are always popular during Christmas time, we have decided to use homemade desserts to promote this chocolate. This campaign will utilize three different sources of social media (Instagram, Facebook and Youtube) to promote and showcase different creative and delicious desserts using the Toblerone as an ingredient.
First people can post pictures on Instagram with the hashtag #cookingwithtoblerone. These pictures can be recipes, the dessert itself, ingredients or even the process of making the dessert.With Instagram connected to Facebook, people can share photos of recipes along with the desserts with friends and family. Not only sharing with friends and family, they can also share their experience on Toblerone's Facebook page because Toblerone will create a contest via Youtube where people can create a cooking video using Toblerone Chocolate as an ingredient. Voting will take place on Facebook and the winner will have his/her video shown on a popular TV food show.
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