"Bring the Typewriter Back!"

For this workshop, my group's target audience is the young, tech-hungry, not-so-well-off, college students that find the traditional typewrite to be a good alternative as oppose of the expensive high-end laptops. To bring the typewriter back, my group decides to start a "We're Bringing the Retro Back" campaign. In this campaign we decide to put in famous movies from the 1950s that contain scenes of actors/actresses using the typewriters and also famous authors such as Mark Twain who used the typewriter to write his first manuscripts. Since our theme is all about old school and vintage, we also decide to deliver the idea that the typewriter does not only link to the students' memories but it is also versatile. It is versatile because not only can the typewriter be used to type without paying for electricity but it can also be used as a vintage decorative piece for the student's home. To sell our idea, we will to utilize the social media networks such as Facebook and Twitter to spread the word around. Also we want to advertise through television, radio or even magazine to attract a bigger audience.