Jeep For Seniors

For the Jeep Campaign workshop, I have decided to use Jeep Patriot as the model to advertise for seniors. The reason I chose the Patriot was because the Patriot is the safest and the most affordable car in the Jeep brand. For this campaign I have decided to create a commercial using a retired couple as the models. In the commercial, the couple will be shown going on a road trip in a Jeep Patriot. While the couple are seen enjoying the ride, the narrator will talk about the safety features in the car and the couple will also demonstrates how easy it is to use the features in the car such as the GPS. Besides the road trip, the commercial will also show how family friendly the car is by engaging the car with their family and throughout the years their grandchildren will also grow with the car which further demonstrates how durable and long lasting the car is.

Toblerone Sweet & Salty!

Life is salty and sweet. Why not enjoy it at the same time?

Our target audience is 20-30 year old San Franciscans who enjoy the life in a unique and creative way. Since chocolate is a sweet and desserts are always popular during Christmas time, we have decided to use homemade desserts to promote this chocolate. This campaign will utilize three different sources of social media (Instagram, Facebook and Youtube) to promote and showcase different creative and delicious desserts using the Toblerone as an ingredient. 

First people can post pictures on Instagram with the hashtag #cookingwithtoblerone. These pictures can be recipes, the dessert itself, ingredients or even the process of making the dessert.With Instagram connected to Facebook, people can share photos of recipes along with the desserts with friends and family. Not only sharing with friends and family, they can also share their experience on Toblerone's Facebook page because Toblerone will create a contest via Youtube where people can create a cooking video using Toblerone Chocolate as an ingredient. Voting will take place on Facebook and the winner will have his/her video shown on a popular TV food show.

Interruptive TV Ads

I'm sure everyone are not very fond of television ads. I am fairly patient person myself, but sometimes these ads can get quite annoying. I understand that they are only 30 seconds long but sometimes people just don't want to watch the ads, especially when you are in the middle of watching something and the same ad comes up every ten or so minutes. Awhile ago I was watching a TV drama online and just when the show was getting interesting, bam all of a sudden a Honda lawn mower ad came up. Really? Do these people really think someone will buy a lawn mower because of this commercial? Especially when the commercial was not even relevant to the drama's target audience. Ads are so unwanted that people are willing to pay to get rid of them. For example, Netflix and Hulu both require payment of subscription in order to fully enjoy the online streaming experience. However, more people subscribe to Netflix rather than to Hulu because Netflix is ad free while Hulu still contains ads. Another example is the Youtube ads. How many times have your mouse hovered over the skip ad button and you just could not wait to have those 5 seconds past by faster. I know I have. Although the ad is just 30 seconds long, most people would much rather get on with their video instead of wasting 30 seconds of their time to watch an ad. So why are people so annoyed by these ads? It's because most of the time these ads are boring, irrelevant, and the product that they are advertising is mostly useless.

However, not all ads are bad. Some ads are quite interesting and people actually look forward to watching them. A good example is the Super Bowl ads. Super Bowls ads are such a huge thing because these ads are usually funny and interesting. For example, every year people look forward to the Doritos ads because they can bring laughter to the audience in such a short time. These ads are so funny that people will go on Youtube to watch the ads again, thus giving these ads millions of views.

The Booze Belt

Booze Belt Radio Ad

Setting: Tim and Maria are responsible for the drinks at a party. While Tim is sweating from putting out drink orders, Maria appears calm and collected. 

SFX [Party scene in the background, people asking for drinks]

Diane: (interested) Maria, you are so calm and collected compared to Tim over there. He keeps running back and forth to the kitchen and looks tired

SFX [Tim let me get a vodka tonic. I want a Manhattan!. Tim! Tim! Tim!]

SFX [CRASH glasses and bottles smashing]

Maria: (excited) Haha throwing successful parties is so easy since I am using the Booze Belt.

Diane: (quizzical) Booze Belt, what is that?

Tim: Maria! Help!

Maria: (As she is making drinks) It is this belt that I am wearing right now. I can carry bottles of alcohol, napkins, cocktail shakers, lemons, and anything else you might need for refreshments. All while maintaining a conversation.

Diane: Wow that is so amazing! You seem to be enjoying yourself a lot more than Tim is. Oh look at that it is time for me to get another drink, I’ll be right back.

Maria: Wait! That is why I have the Booze Belt!

Diane: Thanks, Cheers!

SFX [Maria and Diane’s glasses clink together]

Commentator: If you are constantly throwing parties and find yourself running and out of breathe like Tim, you should buy the Booze Belt and entertain with ease. The Booze Belt can be found online at www.boozebelt.com or in your local supermarket. 

TV Ad

Setting: Inside a bar, Maria and Tim are competing against each other to see who is the best bartender.

Creative Ads

Having creative ads can help benefit the product or company being advertised because when seeing something creative and outrageous, people will usually pause to take a better look at it. Not only will people stop to look at the ad, but they will take pictures or even better they will post the pictures on their social networking sites. By posting the pictures online, words will spread and more people will talk about it which can cause more publicity to the product or company.

Here is an ad that I have mentioned in one of my blogs before which I still think is one of the most creative and interesting ads I have ever come across. The reason why this Lego ad is so creative is because in the ad a crane is seen lifting a block of Lego and in the back people can see the construction site of a building. I think this is quite cool and creative because what better way to demonstrate what Lego is and how it works by literally using Lego on real life construction sites.

This Gap T-shirt billboard is an ad that I have actually seen. This ad was constructed with hundreds of t-shirt forming the letter T. When I saw the ad I had to take a second look at it to make sure the t-shirts were actually real t-shirts. I think it is an ad was definitely an attention getter because it was very colorful which made it easier to people's eyes.

"Bring the Typewriter Back!"

For this workshop, my group's target audience is the young, tech-hungry, not-so-well-off, college students that find the traditional typewrite to be a good alternative as oppose of the expensive high-end laptops. To bring the typewriter back, my group decides to start a "We're Bringing the Retro Back" campaign. In this campaign we decide to put in famous movies from the 1950s that contain scenes of actors/actresses using the typewriters and also famous authors such as Mark Twain who used the typewriter to write his first manuscripts. Since our theme is all about old school and vintage, we also decide to deliver the idea that the typewriter does not only link to the students' memories but it is also versatile. It is versatile because not only can the typewriter be used to type without paying for electricity but it can also be used as a vintage decorative piece for the student's home. To sell our idea, we will to utilize the social media networks such as Facebook and Twitter to spread the word around. Also we want to advertise through television, radio or even magazine to attract a bigger audience.

Nostalgia Marketing

Nostalgia marketing can be a tricky marketing strategy to use but if used correctly, it can bring products back into the market just like the old times. Nostalgia marketing is to bring old school memories back to the public. Some of the major advantages of this marketing strategy are reliving the history and knowing for sure that if advertised correctly the product will capture the consumers' attention once again. Nostalgia marketing is all about reminiscing memories and reliving the history. Sometimes people purchase a certain product just because it reminds them of a certain time in their life. For example, I can purchase a Michael Jackson record that is totally old school and I might even have to find a record player to play the disc; however I will still buy the record because it reminds me the times when Michael Jackson was the best singer. The product might be old, but it's the memories that the product brings that causes the consumers to have the desire to buy such product. Another advantage of using nostalgia marketing is sellers will often know beforehand whether their product will sell or not. For example, combat boots and military styles were considered a classic but they were not always in fashion. So taking advantage of these classic styles, designers and advertisers reintroduced the market to these styles with trendier shoes and clothing that were based on the old school designs in the last few seasons. This is Nostalgia marketing because if done right products that the companies roll out will always be a hit.

Using nostalgia marketing is not always the best strategy because it can have its disadvantages. First of all, thinking of how to bring back a certain product from the old times is hard, companies have to think about the target consumers and what the product has that the consumers can relate to. Second, not all products can utilize this strategy because this strategy only works on product that most people in the society is familiar with. 

There are some products and companies out there in the market that nostalgia marketing might not be the strategy to use when promoting. For example, technology companies such as Apple and Samsung will not benefit from nostalgia marketing because people are constantly hungry for new technologies. This is because people are always expecting whatever product that comes out next to be better and faster than the current version. It is such expectations that these companies cannot replay the history because they have to keep moving forward in order to meet the society's demand.